Former President Barack Obama and Michelle Obama released a short video endorsing Vice President Kamala Harris for president. In the 55-second clip, the couple expresses their pride and support for Harris as she walks backstage at an event and answers a phone call on speakerphone. The Obamas’ endorsement solidifies Harris as the de facto Democratic nominee and puts to rest any speculation about her lack of full support from the party’s influential figures.
Barack Obama has been in regular contact with Harris, providing counsel on building up her campaign operation using the resources of the former Biden campaign. The quick pace at which the Harris campaign gained momentum is unprecedented in modern politics, raising $81 million in the first 24 hours after Biden dropped out. The campaign also attracted 500,000 first-time contributors, demonstrating a broad base of support.
The packaging of the Obama endorsement in a casual phone call video highlights the Harris campaign’s emphasis on personal relationships and authenticity. Unlike traditional endorsements that are released as formal statements, this approach reflects the campaign’s character of eschewing pomp and prioritizing genuine connections. The Obamas’ powerful speaking skills may be saved for key moments during the campaign.
Barack and Michelle Obama are expected to hit the campaign trail later in the summer and fall to energize Democratic voters and support Harris. The couple is likely to have prominent speaking roles at the Democratic party convention in Chicago in August. Harris, who is currently not scheduled for public events, is preparing to campaign in Georgia next week, potentially reshaping Democrats’ electoral prospects in the state.
Overall, the Obama endorsement of Kamala Harris underscores the strength of her candidacy and the unity within the Democratic party. The unconventional manner in which the endorsement was delivered reflects the evolving political landscape and the Harris campaign’s focus on authenticity and personal connections. As the campaign gains momentum and garners widespread support, Harris continues to position herself as a formidable contender for the presidency.
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