Google Search has recently updated its removal processes and ranking systems to address the issue of non-consensual fake explicit imagery, also known as deepfakes. These updates aim to quickly remove explicit deepfakes from search results and demote websites hosting such content to prevent it from appearing prominently in search rankings.
One of the key changes introduced by Google is the simplification of the process for requesting the removal of explicit deepfakes. This streamlined approach is intended to make it easier for individuals to take action against harmful content generated using artificial intelligence tools.
Celebrities, social media influencers, and other recognizable personalities are often targeted by cybercriminals who use AI image and video generation tools to create fake explicit content about them. Google’s updated removal process aims to provide these individuals with added peace of mind by filtering explicit results related to them and removing duplicates from search rankings.
Google has also made changes to its ranking systems to address the issue of explicit deepfakes. When specific queries related to deepfakes are made on Google Search, the company will prioritize showing high-quality, non-explicit content instead. This approach can significantly reduce exposure to harmful content by up to 70 percent.
Additionally, Google will use the volume of removal requests for explicit deepfakes as a signal to identify low-quality websites hosting such content. Websites with a high number of removal requests will be demoted in search rankings, signaling to users that they are not reputable sources of information.
Looking ahead, Google is exploring ways to differentiate between consensual explicit content, such as scenes from movies, and non-consensual explicit deepfakes. By developing strategies to address these types of content, Google aims to further protect individuals and combat the harmful impact of fake imagery and videos online.
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