Disney recently announced that it will be increasing prices on its streaming platforms, including Disney+, Hulu, and ESPN+. Starting mid-October, most plans will see a price increase of $1 to $2 per month. Additionally, the most expensive plans for Hulu, which include live TV, will cost $6 more per month. This move is part of Disney’s strategy to push customers towards bundled services for a more comprehensive viewing experience.
Under the new pricing structure, Disney+ basic will be priced at $9.99 per month, while the premium plan will cost $15.99. Hulu with ads will now cost $9.99 monthly, and Hulu without ads will see a significant increase to $18.99 per month. ESPN+, which features ads, will also experience a price hike to $11.99 per month. These adjustments reflect Disney’s efforts to align its pricing tiers with the value offered by each platform.
Disney has been actively promoting bundle deals, offering combinations of its various streaming services at discounted rates. Customers can choose between bundles like Hulu and Disney+, or opt for a package that includes both streaming services along with ESPN+. The existing bundle of Disney+ and Hulu, with ads, will see a price increase to $10.99 per month. However, the bundle without ads will remain at its current rate of $19.99 per month. Disney has also collaborated with Warner Bros. Discovery to provide a bundle including Disney+, Hulu, and Max, offering competitive rates for bundled services.
In addition to adjusting prices, Disney is expanding its content offerings to attract and retain subscribers. The company will be introducing ABC News Live and a curated playlist featuring preschool content for all subscribers starting September 4. Premium subscribers will also have access to four more curated playlists, enhancing the overall viewing experience on Disney+. President of the streaming platform, Alisa Bowen, emphasized the value and quality of content available to subscribers with these new additions.
Disney continues to evolve its streaming platforms to stay competitive in the market and meet the growing demand for digital entertainment. The company is set to report its fiscal third-quarter earnings soon, indicating its commitment to providing innovative and engaging content to audiences worldwide. As Disney navigates through the changing landscape of streaming services, it will be interesting to see how subscribers respond to the price changes and expanded content offerings on Disney+, Hulu, and ESPN+.
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